| Campaign | Budget | Impressions | Int. Rate | Conv. Rate | Conversions | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|
| Store | PMax | $2.00 | 194 | 12.89% | 4% | 1 | $1.01 | $1.01 |
| PMAX | Parents | $2.00 | 131 | 3.05% | 0% | 0 | $0 | $0.42 |
| PMAX | Teachers | $2.00 | 0 | 0% | 0% | 0 | $0 | $0 |
| Search | Parents | $2.00 | 167 | 2.99% | 0% | 0 | $0 | $11.79 |
| Search | Teachers | $2.00 | 16,772 | 0.36% | 0% | 0 | $0 | $11.51 |
| Search | Teachertainment | $2.00 | 913 | 2.96% | 0% | 0 | $0 | $14.72 |
| Total | $12.00 | 18,177 | — | — | 1 | $39.45 | $39.45 |
| Keyword | Impressions | Clicks | CTR | Conversions | Avg. CPC | Cost |
|---|---|---|---|---|---|---|
| resources for teaching kids | 2,750 | 6 | 0.22% | 0 | $0.21 | $1.23 |
| learning through entertainment | 2,198 | 7 | 0.32% | 0 | $0.16 | $1.14 |
| fun teaching methods | 1,974 | 10 | 0.51% | 0 | $0.21 | $2.14 |
| instructional strategies | 1,448 | 7 | 0.48% | 0 | $0.18 | $1.26 |
| education website | 1,271 | 4 | 0.31% | 0 | $0.25 | $1.00 |
| learning in education | 1,224 | 2 | 0.16% | 0 | $0.17 | $0.34 |
| digital learning | 1,080 | 2 | 0.19% | 0 | $0.16 | $0.32 |
| Campaign | Impressions | CTR | LP Views | Purchases | Leads | Spent |
|---|---|---|---|---|---|---|
| Store | Sales Campaign | Teac... | 7,932 | 4.22% | 216 | 31 | 11 | $108.84 |
| Blog Traffic Campaign | 2,678 | 4.59% | 78 | 2 | 0 | $14.04 |
| Store | Sales Campaign | Parents | 2,215 | 4.33% | 53 | 4 | 1 | $32.96 |
| School Services | Sales Camp... | 2,007 | 0.9% | 10 | 0 | 0 | $40.80 |
| Leads Campaign | Parents | 2,092 | 1% | 1 | 0 | 0 | $80.67 |
| Leads Campaign | Parents [Lo...] | 761 | 1.84% | 1 | 0 | 0 | $28.48 |
| Total | 17,685 | — | 359 | 37 | 12 | $305.79 |
Next email campaign features the Summer Activity Packet ($2.99) and "The Classroom Season Finale" blog post — targeting both teachers and parents as the school year wraps up.
